Privacy Policy

PROFIT DRIVE PTY LTD

Last Updated: 5 March 2025

At Profit Drive Pty Ltd (“Profit Drive,” “we,” “us,” or “our”), we take your privacy seriously and are committed to safeguarding your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your information, in compliance with:

Australian Privacy Act 1988 (APPs)
General Data Protection Regulation (GDPR) (EU/EEA)
California Consumer Privacy Act (CCPA) (California, USA)

This policy applies when you visit our website (profitdrive.com.au), use our services, or interact with us online or offline.

If you have any questions about this Privacy Policy, you can contact us at:

Profit Drive Pty Ltd

Address: 160 Ann Street, Brisbane 4000, QLD

Email: admin@profitdrive.com.au

Phone: 0450 412 539

1. INFORMATION WE COLLECT

Profit Drive collects different types of personal and technical data, depending on how you interact with us.

1.1 Personal Information You Provide

When using our services, you may voluntarily provide:

Contact Information (Name, Email, Phone Number, Business Name)
Business & Marketing Preferences (Industry, Services of Interest, Marketing Opt-in)
Payment Information (Processed via Stripe—we do not store credit card details)
Customer Support Data (Emails, Chat Records, Service Requests)

1.2 Information Collected Automatically

When you visit profitdrive.com.au, we may automatically collect:

Device & Browser Data (IP Address, Operating System, Browser Type)
Website Usage Data (Pages Visited, Clicks, Session Duration)
Traffic Sources (Google Search, Ads, Referrals, Social Media)
Cookies & Tracking Technologies (See Section 6)

1.3 Information from Third Parties

We may receive data from:

Advertising Networks (Google Ads, Facebook Ads, LinkedIn Ads)
Analytics Providers (Google Analytics, Meta Pixel)
CRM & Communication Tools (HubSpot, Zoom, and other marketing automation tools)

2. HOW WE USE YOUR INFORMATION

We process your data for the following purposes:

2.1 Service & Account Management

Providing our digital marketing and business growth services
Managing accounts, contracts, and support requests

2.2 Marketing & Advertising

Sending targeted email campaigns (via HubSpot)
Displaying retargeted ads on Google, Facebook, LinkedIn
Analysing engagement and improving content personalisation

2.3 Website Analytics & Performance

Tracking visitor activity using Google Analytics
Monitoring user behaviour to improve website functionality

2.4 Security & Fraud Prevention

Detecting unauthorised access or fraudulent activity
Maintaining audit logs for security purposes

2.5 Legal Compliance

Complying with the Australian Privacy Act, GDPR, and CCPA
Retaining records for taxation and legal requirements

3. LEGAL BASIS FOR PROCESSING DATA (GDPR COMPLIANCE)

Under GDPR, we rely on the following legal bases for processing personal data:

Contractual Necessity – When processing is required to provide a service.
Legitimate Interests – When data processing helps improve business operations.
Legal Compliance – When processing is required by Australian or international law.
Consent – When you explicitly opt in (e.g., email marketing).

You have the right to withdraw consent at any time by contacting admin@profitdrive.com.au.

4. DATA SHARING & THIRD-PARTY PROCESSORS

We do not sell personal data. However, we work with third-party service providers to enhance our services, including:

Third-Party Service,Purpose,Location

Stripe,Payment processing,USA

Google Analytics,Website tracking,USA

Meta (Facebook, Instagram, LinkedIn Ads),Advertising & remarketing,USA

HubSpot,CRM & email automation,USA

Zoom,Online meetings & webinars,USA

Some of these providers process data outside Australia. When this occurs, we implement GDPR-approved security safeguards, including:

Data encryption during transmission and storage
Standard Contractual Clauses (SCCs) for overseas transfers
Compliance with the Australian Privacy Act and GDPR regulations

5. DATA SECURITY & RETENTION

We implement strong security measures to protect your data:

SSL encryption for secure transactions
Role-based access control (only authorised personnel can access sensitive data)
Regular security audits to ensure compliance

5.1 Data Retention Policy

We implement strong security measures to protect your data:

Marketing data: Until you opt out
Customer transaction history: 5 years (for taxation and compliance)
Website analytics data: 26 months (Google default)

After the retention period, we securely delete or anonymise your data.

5.2 Data Breach Notification

In the event of a serious data breach, we will:

Investigate the breach within 24 hours
Notify affected individuals within 72 hours
Report the breach to the OAIC if required

6. COOKIES & TRACKING TECHNOLOGIES

We use cookies to improve website performance and marketing.

Cookie Type,Purpose

Essential Cookies,Required for website functionality

Analytics Cookies,Track visitor behaviour (Google Analytics)

Advertising Cookies,Personalised ads (Google Ads, Facebook Pixel)

6.1 Managing Cookies

You can disable cookies via:

Browser settings (Chrome, Safari, Firefox)
Google Ads Preferences
Facebook Ad Settings

7. YOUR RIGHTS UNDER GDPR & CCPA

You have the following rights regarding your personal data:

Your Right,GDPR (EU/EEA),CCPA (California, USA)

Access Data,Yes,Yes

Correct Inaccurate Data,Yes,Yes

Delete Data,Yes (Right to be Forgotten),Yes (Right to Deletion)

Opt Out of Marketing,Yes,Yes

Opt Out of Sale of Data,Not Applicable (We do not sell data),Yes

To exercise your rights, contact admin@profitdrive.com.au.

8. ELECTRONIC & TELEPHONIC COMMUNICATIONS

By engaging with Profit Drive, you consent to:

Receiving service updates and marketing communications
Automated email sequences based on user activity
Recorded calls for quality assurance

You can unsubscribe at any time via email or by contacting us.

9. HOW TO FILE A PRIVACY COMPLAINT

We will respond to privacy complaints within five business days.

Contact Us at admin@profitdrive.com.au
If unresolved, lodge a complaint with:

Office of the Australian Information Commissioner (OAIC) – www.oaic.gov.au
EU Data Protection Authorities (For GD 9. HOW TO FILE A PRIVACY COMPLAINT