DIY-Docks
$533,770 From Google Ads in 12 Months — Including DIY-Docks' Biggest Revenue Month on Record
Description
DIY-Docks is a North American eCommerce retailer supplying dock kits, dock hardware, dock floats, dock accessories, and boat accessories to waterfront homeowners, dock builders, marina operators, and marine contractors across the United States and Canada. Their buyers are not browsing. They are planning a dock project, sourcing replacement hardware, or protecting a boat — searching with clear intent and a specific purchase in mind. In this category, appearing in the right place at the right moment is the competitive difference between winning the sale or losing it to a supplier who does.
Profit Drive launched Google Ads for DIY-Docks on 11 June 2025, inheriting a campaign structure that had not been built around product depth, seasonal demand, or the categories where DIY-Docks had the strongest commercial advantage. The account was rebuilt from the ground up around three principles: reduce cost per acquisition before scaling, match spend to the seasonal buying cycle, and concentrate budget behind the product categories with the strongest commercial return.
Case overview
- Efficiency Before Volume — The account was rebuilt to reduce cost per acquisition before increasing spend. The goal was not a bigger account. It was a more profitable one.
- Seasonal Discipline — DIY-Docks sells into one of the most seasonal categories in eCommerce. Spend was matched precisely to the buying cycle — pulled back through the off-season and scaled into the spring peak when buyers were ready to purchase.
- Product-Led Structure — The Performance Max campaign was built around the categories with the deepest stock, strongest buyer intent, and best revenue per dollar. The account was optimised around what converted at the highest return, not the highest volume.
When Profit Drive took over the DIY-Docks account in June 2025, the campaign was not structured around how their buyers actually searched or what they were most likely to purchase at the best margin. The account was rebuilt around a Performance Max campaign targeting dock kits, dock wheels, anchors, dock floats, and dock accessories — the categories with the deepest stock and strongest purchase intent. The launch quarter produced $175,112 at 6.56 ROAS, a solid start but not yet the target.
From October 2025, spend was deliberately reduced as the seasonal window closed. The off-season months of October through February were not paused — they were used to refine, optimise, and prepare the campaign for the spring ramp. When spend scaled back into March and April 2026, the account was structurally ready to convert at a level it had never reached before.
March 2026 delivered 14.93 ROAS and $78,468. April 2026 delivered 13.23 ROAS and $131,861 — the biggest revenue month in DIY-Docks' history. The client confirmed the business was tracking 182% ahead of the prior year and on pace for over $1.2 million in annual revenue. The spring performance was not a seasonal windfall. It was the product of a campaign built around the right products and scaled at precisely the right moment.
The year on year comparison confirms the structural improvement. January to March 2026 versus the same period in 2025 produced revenue growth of 135%, transaction growth of 384%, and ROAS improvement from 5.29 to 9.89 — all three metrics moving together. The product categories driving that performance were dock wheels at 22.27 ROAS, dock floats at 38.13 ROAS, anchors at 14.5 ROAS, and dock kits at 14.2 ROAS. The account found its efficiency ceiling by targeting the right products, not the most products.
What We Delivered
The Google Ads campaign for DIY-Docks, running from 11 June 2025 to present, covered full account restructure and campaign build, Performance Max setup and product feed optimisation, bid strategy and ROAS target management, seasonal budget planning aligned to the buying cycle, product category performance analysis, ongoing optimisation, and monthly performance reporting.
The next phase focuses on expanding geographic targeting across high-priority waterfront markets in the northeast United States and Canadian provinces, improving product feed quality across long-tail SKUs, and building stronger coverage for the contractor and marina operator segments.
- Efficiency first — A more profitable account before a larger one. Every structural decision was made to lower the cost of each transaction before adding budget.
- Seasonal intelligence — The off-season was used to prepare, not pause. That preparation is why March and April 2026 converted at ROAS levels the account had never reached before.
- Product depth over reach — Dock wheels, dock floats, anchors, and dock kits became the campaign's commercial core because the data said they should be — not because they had the most search volume.
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